Recraft review
AI-native design for brand-consistent visuals
Recraft is an AI design tool for creating and editing vector art, illustrations, icons, and 3D graphics with brand consistency.
Overview
Recraft is an AI-native design platform built for brand teams, designers, and marketers who need consistent visual assets. It generates vector illustrations, icons, images, and mockups from text prompts, and lets you apply a brand palette and style to every output. The editor runs on an infinite canvas, so you can iterate, remix, and export editable SVG or PNG assets for marketing, product, or web use.
Key features
- Vector art and illustration generation
- Icon sets and 3D graphics
- Brand style and color control
- Mockup generation
- Infinite canvas editor
- AI image editing and upscaling
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Commercial use · 100 AI generations · Basic exports |
| Pro | $12/mo | Unlimited AI generations · Vector exports · Premium styles · Brand kits |
| Business | Custom | Team collaboration · API access · Dedicated support · Custom billing |
Pros and cons
Pros
- Consistent brand styling across every asset
- Editable vector exports
- Strong free tier for individuals
Cons
- Smaller template library than Canva
- Advanced editing features still in beta
Video walkthrough
Who it is for
Design teams and marketers who need on-brand visuals at scale.
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Frequently asked questions
Final verdict
Recraft is a strong choice for AI-native design work that must stay on brand, especially for vector assets, icon sets, and marketing mockups. Choose it if consistency matters more than template breadth.
Try RecraftAffiliate disclosure: Flirvexa may earn a commission if you sign up through links on this page, at no extra cost to you. Ratings are decided before any partnership. Read more.