beehiiv vs Mailchimp
A modern newsletter platform built for growth against a long-established email marketing suite.
How they compare
| Criteria | beehiiv | Mailchimp |
|---|---|---|
| Core focus | Newsletters, subscriptions and growth | Broad email marketing and audience tools |
| Monetisation | Paid subscriptions and ad network built in | E-commerce and store integrations |
| Automation | Straightforward welcome and drip journeys | Deeper multi-branch customer journeys |
| Editor | Clean writing-first editor | Drag and drop campaign builder |
| Analytics | Growth, referral and revenue reporting | Campaign, audience and revenue reporting |
| Free plan | Free up to a subscriber limit | Free plan with tight sending limits |
Pricing
beehiiv is free up to a subscriber threshold, then priced by list size. Mailchimp prices by contacts and sends, and costs climb steeply on larger lists.
Which should you pick?
Choose beehiiv if you are building a newsletter as a product and want referrals, paid subscriptions and ad revenue in one place. Choose Mailchimp if you need broader marketing email, e-commerce integrations and detailed customer journeys.
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