Ahrefs vs Semrush
Two SEO suites compared: backlink and ranking data depth against an all-round marketing toolkit.
Semrush
The all-in-one SEO, content and competitive research suite
From $139/mo
How they compare
| Criteria | Ahrefs | Semrush |
|---|---|---|
| Backlink data | Very large, frequently refreshed index | Large index with strong audit tooling |
| Keyword research | Clear difficulty and clickstream metrics | Huge keyword database plus intent data |
| Site audit | Solid technical crawler | Detailed crawler with issue prioritisation |
| Beyond SEO | Focused on SEO and content | PPC, social and content marketing tools |
| Interface | Clean and fast to read | Feature-dense with many reports |
| Seats | Extra users cost more | Extra users cost more |
Pricing
Both start around $100+/mo for the entry plan, rising quickly with extra seats, projects and historical data.
Which should you pick?
Choose Ahrefs if link data, competitor content gaps and a fast clean interface drive your SEO work. Choose Semrush if you also run ads, track social, or want one platform covering the whole marketing stack.
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