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AhrefsSemrush2/4 selected

Ahrefs vs Semrush

Side-by-side AI tool comparison
Criteria
Ahrefs
Semrush
Rating
4.7(692)
4.6(706)
Starting price$129/mo$139/mo
Pricing modelSubscriptionSubscription
Plans
  • Free / trial — Trial
  • Paid — $129/mo
  • Free / trial — Trial
  • Paid — $139/mo
CategorySEOSEO
Best forSEOs who prioritise link and keyword data qualityAgencies and in-house teams running serious SEO programmes
Key features
  • Site Explorer backlink data
  • Keywords Explorer
  • Content Explorer
  • Site Audit crawler
  • Rank Tracker
  • Keyword Magic Tool
  • Domain and competitor analysis
  • Site audit
  • Rank tracking
  • Content and PPC toolkits
Pros
  • Best backlink index
  • Very fast, clean UI
  • Trustworthy metrics
  • Deepest dataset in the industry
  • Covers SEO, PPC and social
  • Excellent competitive research
Cons
  • No free trial
  • Credit limits on lower plans
  • Expensive
  • Extra seats and add-ons cost more

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